You’re Taking into consideration Podcasting, Now What?

Your company is discussing podcasting for trade construction and advertising, now it’s a query of logistics. If we rent a podcast company, how a lot time will it take? What if I’m now not tech-savvy? What if we make errors? As a former legal professional and podcast manufacturer, let me resolution a few of these questions for you.

Q: How a lot time is podcasting going to take?

A: Most often, you’ll be able to be expecting to spend not up to one hour in line with episode for preparation and recording. Interviews and roundtable discussions have a tendency to require little prep, whilst monologue episodes would possibly require just a little extra time. Informational episodes will have to run 15-20 minute episodes. Interviews and specifically attention-grabbing/related subjects have an extended leash. Quilt the topic however stay it attention-grabbing.

Q: Do I want to be a techie?

A: No. A sensible telephone or a pc is all of the tech you want. No sophisticated {hardware}, no fancy instrument to be informed. You do the speaking from the digital convenience of your place of work or house and the podcast manufacturing corporate handles the remainder.

Q: What if I make a mistake?

A: Podcast manufacturing firms will have to assign a devoted manufacturer on your display who will edit out “ums,” “ahhs,” false begins, errors, and filler phrases. Mis-stated the legislation or printed one thing personal? It by no means came about. You will have to concentrate to a playback of your podcast sooner than it’s revealed and inform the manufacturer if any further edits are important. The manufacturing corporate will have to by no means put up your podcast with no greenlight from you.

See also  It’s No longer About You: Write an Efficient Legal professional Bio

Q: Will it sound skilled?

Larry Wright Advertising

A: Your podcast is a branding alternative, so it must sound skilled. The podcast manufacturing corporate will have to create a novel intro and outro that includes a certified voiceover artist and a hand-picked soundtrack. The manufacturer will ensure that skilled manufacturing values.

Q: Am I giving loose prison recommendation?

A: Like written content material, you’re addressing a potential shopper’s ache level whilst demonstrating your experience. Supply high-level knowledge and remind listeners to not depend at the podcast to make prison choices. An ordinary disclaimer on the finish of each and every episode is a good suggestion.

Q: Can I do the rest with my podcast?

A: A podcast is a goldmine of content material. A unmarried episode may also be repurposed into movies, white papers, weblog posts, social media clips, quote blocks, and extra. A podcast permits you to reduce your time enter whilst maximizing your content material output.

Q: How steadily will have to I put up episodes?

A: To take care of constant, related content material, put up new episodes each and every week or two. For lawyers with tight schedules, pick out one to 2 days per 30 days to file all of your episodes. Your manufacturing corporate can produce the episodes and time table them to put up over the next weeks. Generating content material is the very last thing you need to fret about while you’re going through closing dates, trials, or holiday.

Q: How do I do know if someone is listening?

A: Your manufacturing corporate will have to come up with get admission to to real-time, granular metrics of obtain numbers and episode efficiency. Lawyers are steadily stunned on the choice of possible shoppers that listened to the podcast previous to the session.

See also  7 Issues to Know About Google Screened for Legal professionals

Q: How do I am getting the phrase out about my podcasts?

A: Your website online is your maximum tough weapon for the use of the podcast to transform a prospect right into a session. You’re already using some aggregate of referral/search engine optimization/PPC methods to force potentialities there; top of the range content material will do the heavy lifting to construct agree with and convert them. Advertise new episodes for your electronic mail listing and social media websites as neatly. For higher visibility, inspire lawyers and visitors to proportion the episode on social media.